Gundam in Japan is more than an anime, it’s a culture, a phenomenon, and I’d even dare say, a “cult”. Entire stores are consecrated to Gundam goodies, mainly figurines and parts, and thousands and thousands of Gundam Otaku flock every week to feed their passion for the legendary Mechas. Bandai is well aware of the fact that Gundam fans , who used to watch the series since the 80s, are not kids anymore. Therefore they started retailing a lifesize gundam plastic model, targeting “fans in their 20s to 40s”. This big “toy” is 5 feet tall (1.5 m) , and weighs 44 pounds (20 Kg), featuring 14 movable and rotating joints, including fingers, and can emit several sound effects that are common in the series. The only downside is its price: 330,000 Yen.
Friday, March 23, 2007
Big Toy
Gundam in Japan is more than an anime, it’s a culture, a phenomenon, and I’d even dare say, a “cult”. Entire stores are consecrated to Gundam goodies, mainly figurines and parts, and thousands and thousands of Gundam Otaku flock every week to feed their passion for the legendary Mechas. Bandai is well aware of the fact that Gundam fans , who used to watch the series since the 80s, are not kids anymore. Therefore they started retailing a lifesize gundam plastic model, targeting “fans in their 20s to 40s”. This big “toy” is 5 feet tall (1.5 m) , and weighs 44 pounds (20 Kg), featuring 14 movable and rotating joints, including fingers, and can emit several sound effects that are common in the series. The only downside is its price: 330,000 Yen.
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